PSA Reflection

Creating the PSA was actually really fun. We worked really well together. We created the storyboard the day the project was assigned. We had one central idea, which was something to do with the interaction between cosmetics and the environment and cosmetics and the people’s view of themselves and how the three concepts connected to each other. We then worked through and bounced ideas back and forth to create the concept that we carried through to the end. That weekend we figured out which editing program we were going to use and how to use it. We played around with the effects and figured out what we would like to use. We also made the signs we held up in the video. Around this time we also did some research to figure out the facts we were going to include in the video. We also recorded Torie’s voice in the beginning around this time. We then filmed the whole PSA about a week later and then edited it that weekend. We wanted to get it done really early because we weren’t sure how long it was actually going to take to edit it. Turns out, not that long. We had a few people watch it in all different age groups ranging from forties to fourteen and everyone understood the message we were trying to get across without us telling them. We took this as a very good sign. I think our PSA does a pretty good job of educating our audience about our environment/media theme. I think our choice of music really works to draw people in and sort of make them want to see what’s happening next. I also think our alternating between the pictures and fast paced videos works to break the video up and keep people interested and watching to see what is going to pop up next. There was some question as to whether we should keep the black screen with the voice over or change it from just blackness. In the end we decided to keep the black screen because we felt it sort of works to let the words being spoken have more of an impact. There is less to focus on so you really here what is being said. Also, it’s kind of like a calm before the storm sort of effect. I’m really happy with how our PSA turned out. I do think it is a good tool for environmental activism as well as addressing the issue of universal beauty without the use cosmetics. I feel as though our PSA addresses several issues and works on several levels but all in order to get a more central point across.

ps, the name of the youtube video has been changed from envs 195 to cosmetics/environment... sort of in an effort to maybe reach more people ( ??)